A Comprehensive Guide to Working in Fitzrovia

1. Overview: Fitzrovia
2. The Demographics of Fitzrovia
3. Types of Buildings Found in Fitzrovia
4. How Office Pricing in Fitzrovia Compares to Nearby Locations
5. Similar Areas to Rent an Office In
6. Great Places to Dine in Fitzrovia
7. Green Spaces in Fitzrovia for Lunchtime
8. Industry and Business Events Hosted in Fitzrovia
9. Fitzrovia Accommodation for Professionals
10. Shopping in Fitzrovia
11. Fitzrovia's Wellbeing Facilities
12. Fitzrovia - Hidden Gems


Overview: Fitzrovia

Fitzrovia is a fun neighbourhood situated in the heart of the West End. 

Sandwiched between Oxford Street and Euston Road, it’s famous for its rich cultural heritage. Its proximity to transport links and amenity-rich shopping destinations like Oxford Street makes it a popular spot for workers and company owners.

Here’s everything you need to know about working in this cosmopolitan area.


The Demographics of Fitzrovia

Fitzrovia’s demographic profile mirrors its central location—besides families and professionals, it is home to students studying at nearby universities. 

Statistics include:

• The top work experience skill in Fitzrovia is for ‘sales assistance and retail’.

• Around 50,000 people work in the area.

• There are over 7500 residents living in Fitzrovia.

• Six tube stations can be found in Fitzrovia.

• There are more working-age residents employed in ‘accommodation and food service’ activities than in any other industry.


Types of Buildings Found in Fitzrovia

Fitzrovia features some beautiful squares and streets lined with Georgian buildings, including Fitzroy Square and Charlotte Street. Some of Fitzrovia’s Georgian and Victorian buildings have been repurposed into contemporary offices.

In addition to historic architecture, Fitzrovia has a range of modern developments, including office buildings, residential complexes, and mixed-use buildings designed following contemporary design trends and specifications. 


How Office Pricing in Fitzrovia Compares to Nearby Locations

The average monthly cost of a coworking membership in Fitzrovia is £359, while the average monthly price of a desk in a private office space in Fitzrovia is £848. 

In adjoining Marylebone, the average cost of a coworking desk is £425, and a private office desk averages £578, which is reasonable for office space in a central London location.


Similar Areas to Rent an Office In

Bloomsbury, like Fitzrovia, is centrally located in the West End of London and shares many traits, including its architecture, cultural history, and selection of high-quality serviced offices and coworking spaces. 

The average cost of a desk in a private office in Bloomsbury is £603, and the average cost of a coworking desk is £269.


Great Places to Dine in Fitzrovia

Fitzrovia is one of central London's foodie hotspots.

There is an excellent choice of eateries, such as Officina 00 on Whitfield Street, which offers authentic Italian cuisine alongside pasta masterclasses. 

Lisboeta is a trendy Portuguese restaurant offering a choice of savoury dishes, desserts, cocktails and wine. 

Then there’s Circolo Popolare - a sunny Sicilian trattoria.

The Newman Arms is a historic pub on Rathbone Street known for its traditional charm and selection of cask ales. If you’re a fan of a pie or a pint (or both!), head over to the pub after work to debrief, relax and unwind with a group of coworkers.


Green Spaces in Fitzrovia for Lunchtime

• Fitzroy Square Garden (view map) – A peaceful garden square designed by renowned architect Robert Adam in the late 18th century.

• Whitfield Gardens (view map) – A small square with benches and a vibrant graffiti wall.

• Crabtree Fields (view map) – An intimate park ideal for a quiet lunch break.


Industry and Business Events Hosted in Fitzrovia

The Fitzrovia Partnership is a valuable resource for discovering the latest business events. You can also visit Eventbrite’s page for Fitzrovia for a sneak peek at the latest workshops and networking get-togethers. 

Like almost everywhere in central London, there are many industry events to mark in your calendar - many of which are hosted in the area’s top-tier serviced offices and coworking spaces.


Fitzrovia Accommodation for Professionals

With so many hotels on your doorstep, you won’t have trouble finding somewhere for your coworkers or clients to stay in Fitzrovia.

One example is Gem Fitzrovia Hotel, a 4-star hotel with upscale rooms and suites. The rooms feature classic decor and all the mod cons, such as 24/7 room service and coffee. 

In addition to suites, there’s a restaurant and a cosy wood-panelled bar that serves light meals and drinks. Meeting room facilities are also available, making it a potentially ideal option for business travellers who need good access to London’s West End.


Shopping in Fitzrovia

Rathbone Square is an exciting new residential and retail space just a few minutes from Oxford Circus and Tottenham Court Road. Here, you’ll find shops and services covering everything from meditation to coffee to hair and beauty.

Of course, Oxford Street, Tottenham Court Road and Bond Street are also within walking distance of Fitzrovia, so you’ll have all the big high street and designer names on your doorstep if you decide to rent an office here.


Fitzrovia's Wellbeing Facilities

Third Space on Mortimer Street in adjoining Marylebone is a premium health club with state-of-the-art facilities. It boasts a gym, swimming pool, spa and a range of classes to keep you on top of your game. 

If you’re looking for relaxation, Balance Massage & Wellness on New Cavendish St. Place is where therapeutic massage and relaxation meet. It is a modern salon within walking distance of Oxford Street. Treatments are customised, and the salon embraces a bespoke approach. Perfect if you need some relaxation and pampering after a busy week in the office!


Fitzrovia - Hidden Gems

With so many big attractions nearby, it's easy to overlook the hidden gems. Located on Wells Street, The Cartoon Museum is dedicated to cartoons, comics, and animation. It features an inspiring collection of original artworks from the 18th century.

The Building Centre on Store Street is a must-visit for architecture and design enthusiasts. Some intriguing exhibitions and events demonstrate new innovations in the industry.

Finally, tucked away on Scala Street is Pollock's Toy Museum - a fun treasure trove of vintage toys and dolls. It is in two of the area’s historic townhouses and provides a trip down memory lane with an extensive collection dating back to the 19th century.

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