Make Architects have been appointed to lead the design of the initial phase of the scheme to be marketed as St James's Market. The site comprises two Mayfair office blocks occupying 14-20 Regent Street and 52-56 Haymarket.
The St James's Market branding, refers back to the area’s traditional use, as a busy hay and straw market that was critical to the horse-powered economy of 17th and 19th century London. This historic link lives on, in the Haymarket name given to this Piccadilly Circus office rental district.
200,000 sq ft of Grade-A office space to rent in St James's, will be inserted behind the retained stone facades of the Regent Street property. The mixed use scheme will also feature 45,000 sq ft of leisure and retail floor space.
At ground level, the architects hope to increase the footfall for the new shops and restaurants by complementing an existing 24,000 sq ft public realm with the addition of a new 10,000 sq ft pedestrian square featuring public art.
Crown Estate’s Head of Development, Alastair Smart hailed the project as "an opportunity to revive a neglected location at the heart of London".
Smart went on to say that the goal was to bring the area "back into line with historic St James's for the benefit of 21st century businesses, local residents and visitors alike"
Smart also expressed his belief that the company's "long term vision for the area will protect St James's distinct niche in the West End office space market, enhance its position as a stimulating and eclectic shopping and dining destination, create new homes, improve the public realm"
He asserted that these goals willl "above all, protect St James's celebrated heritage."
The Crown Estate own £1 billion worth of property within the highly desirable St James's office district in Mayfair. These new proposals comprise the next stage of the Estate’s £500 million St James's Strategies programme.